Top 5 Social Networking Apps in New Zealand Q4 2021: Performance Insights

During the fourth quarter of 2021, the top social networking apps in New Zealand exhibited diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared.

Messenger from Meta Platforms, Inc. experienced fluctuations in its weekly revenue, peaking at approximately $1K in the first week of November. Downloads showed an upward trend mid-quarter, reaching around 19.7K in the week of November 8. Active users saw a slight decline from 4.3M to 4.2M during the quarter.

Facebook, also from Meta Platforms, Inc., saw its weekly revenue peak at around $14.7K in late November. Weekly downloads were relatively stable, with notable peaks at 15.6K in the week of December 20. Active users increased slightly from 3.2M to 3.3M over the quarter.

WhatsApp Messenger by WhatsApp Inc. had modest revenue figures, peaking at $30 in late October. Weekly downloads were consistent, with the highest number of downloads at 8.9K in early November. Active users saw a gradual increase from 1.3M to 1.4M throughout the quarter.

Discord - Talk, Play, Hang Out from Discord, Inc. showed a significant increase in weekly revenue, peaking at around $8.4K in the week of December 20. Downloads were stable, with a peak of 6.2K in mid-October. Active users remained steady around 350K to 385K during the quarter.

Telegram Messenger from Telegram FZ-LLC had no recorded revenue. Weekly downloads peaked at 7.5K in late October. Active users showed a slight increase from 73K to 81K by the end of November before a small decline in December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.